More Famous Dead than Alive?

Tupac? Biggie? Michael Jackson? Do famous people get more famous after death? I think that of course they get talked about more but in reality they only get talked about till people, fans, and critics get tired of that topic. Lets talk about Michael Jackson for instance, some fans tried to over exaggerate how they felt about Michael and how they were influenced by him. I only know one person that loved his music to death before he died and that was my Pom Poms coach Anisa and when I asked her how she felt after he died she looked like she was almost about to cry but thats because she did grow up with Micheal and he was the one who inspired her to dance (we danced to Michael ALL THE TIMEEE !) I do believe some people over exaggerate famous deaths but to fit in or just make it seem like that was their all time favorite artist even though they didn't know them in real life. Tupac and Biggie; no one talks about them anymore and that's why I said people will talk about you when you die till your story gets old.